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The B2B marketer's guide to driving more business impact

Integrate earned media with owned and paid media to build enduring brand trust

In this e-book you'll learn: • Why the integrated approach makes sense • 7 limitations B2B brands face in deriving real business value from PR • How to maximize the impact of PR • How to effectively measure the business impact of PR • Examples of B2B brands mastering the art of earned, owned and paid integration